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TRUSTED BY LEADERS AT

THE DIFFERENCE
Enterprise software is getting built by people who have never run one.

Purple Koru is different.

Compare IQ was built inside a firm of senior executives who have owned P&Ls, led transformations, and run pricing across global organizations. When the stakes are real, experience matters more than velocity.

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That same judgment stands behind every model, every comparison, and every decision Compare IQ helps you defend.

Senior operators who have run the equivalent functions inside global enterprises and still roll up their sleeves to execute. Burst capacity, hands-on judgment, real accountability. We work alongside your team, not from the outside looking in.

01

Business
Strategy

North star, capability gaps, operating models, and portfolio governance. For the executive who has to make the strategy real.

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02

Go-to-Market &
Growth

Sales acceleration, portfolio rationalization, marketing and sales enablement, pre-sales TCO and ROI tooling.

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03

Mergers &
Acquisitions

Strategy, hunting, vetting, due diligence, and post-close integration. Two decades of HPE M&A discipline.

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04

Transformation & Optimization

Spend optimization, workforce reshaping, IT and delivery transformation. Includes the signature A2Z methodology.

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WHAT WE DO
Four practices.
One team.
Real accountability.
COMPARE IQ
Pricing intelligence, before the decision is made.

Compare IQ turns fragmented hyperscaler pricing into clear, side-by-side comparisons across AWS, Azure, and Google Cloud. Built from years of real commercial experience. Used by senior teams who need defensible answers, fast.

Compare IQ Pricing Comparison Example

Business execution done right. 

04

Officers

Pete Karolczak · Kevin Thomas · Flavio Santoni · Neville Yates

04+

Product & Engineering

Martin O'Brien · Eduardo · Everisto · Dave Mooney

08+

Transformation Services

Anthony Gayter · Simon Branch Evans · Jim Murphy · Michael Kelley · Laura Bly · Aaron Polikaitis · Laurie Vahedi · Sandy Orlando

03+

Marketing & Growth

Tiffany Liu · Mariz Escamillas · Lilliana Ross

who we are
Four practices.
One software platform.
One delivery team.

Let's talk before decisions harden.

Share the decision in front of you. We will tell you honestly whether we can help and how we would approach it.

ADVISORY | DECISION INTELLIGENCE | EXECUTION

Strategy informed by judgment.
Decisions backed by evidence.

Purple Koru is a senior operating team that helps executives navigate high-stakes decisions, grounded in the same intelligence that powers Compare IQ.

30+

Years of senior executive experience per partner

$38M+

In verified client savings from recent engagements

CxOs

Tap a team of C-level operators for strategy, execution & measurable progress.

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